Design-based Product Manager
Technology-driven
Work
Swinburne University of Technology
August 2022- Present
IT Project Assistant
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Conduct in-depth market research on the Information Management as a Service (IMaaS) environment
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Perform statistical data analysis to publish a market report on Analysis and Policy Observatory (APO)
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Develop a controlled document framework on SharePoint in Microsoft 365 for large and medium-sized enterprises with Astral Consulting Services
Zalo
Product Owner
Making chat conversations of over 100 million users more lively and fun by Stickers, GIFs, and Emojis
Oct 2017 - Mar 2021
STICKER
Seasonal Sticker Operation
On special seasonal events in Vietnam such as Vietnamese Women's Day, Christmas or Lunar New Year, Zalo users can send greeting messages to their loved ones with beautiful fullscreen playing stickers.
My contribution to this project
Lead yearly seasonal sticker operation for seasonal events in Vietnam. Work with Content and Design Team to create these seasonal stickers.
Download Sticker from Pop-up View
Let users discover and download stickers easier and faster by tapping a sticker in chat conversation.
Download from pop-up view increased 200% of download
My contribution to this project
Redesign user flow of downloading sticker from chat conversation: download directly from a pop-up view instead of indirect HTML browser
Suggest Sticker to Reply
a Sticker Message
Suggest users sticker to reply to their chat partners based on the stickers received.
Sticker Operation
Reply Sticker
EMOJI
Animated Emojis
Chat more lively with animated emojis
My contribution to this project
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Designed ideation of how emojis play in animation
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Wrote specification for how emojis perform functionally in chat conversations
GIF
Successful GIF operation highlighted in Google I/O 2019
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Apply Tenor API into @GIF to operate GIF content
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Sent GIFs doubled within a month
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User can update newest or trending gifs based on suggest trending keywords on tab @GIF
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Link (9:34s)
My contribution to this project
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Test and verify the effectiveness of new API into @GIF channel
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Operate by suggest trending keyword and trending keyword search on tab @GIF
Trending Sticker
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Created a new way of discovering sticker by creating Trending Sticker
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User can always update with new sticker packs or hot stickers
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Help increase user adoption rate by 400% than the previous interface
EC 21. Inc
Global Supply Marketer
Sep.2016 - Oct 2017
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Successfully sourced 200+ high-quality suppliers from Vietnam to fulfill 10 million dollars’ worth of clients’ demands for 10 projects including construction materials, cosmetics, and medical equipment
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Gathered data and conducted market research to assess market supplies in Vietnam on behalf of 10 trading companies
Azar
Vietnam Regional Marketing Manager
Jun 2016 - Aug 2016
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Oversaw all marketing activities, user growth and customer services for all Vietnamese users for AZAR, a video communication mobile application
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Effectively managed and promoted Facebook Ads with a monthly budget of $US 30,000, helping AZARgrow into top 5 communication apps in Vietnam on App Store
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Effectively advanced customer services and single-handedly resolved 5000+ customer inquiries per month
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Produced monthly market report on the competition landscape of the Vietnamese Mobile App Industry
GIF
Education
Swinburne University of Technology
04/2022 - Present
Doctor of Philosophy in Information Systems
Project: Understanding Information Behaviour of International Students as Gig Workers in Australia
Bachelor of Science in Information and Interaction Design
Bachelor of Arts in Economics
Yonsei University
09/2013 - 08/2017
Skills
Product
Application Development, User Research and Analysis, Data-driven Decision Making,
Cross-functional Collaboration
IT
Microsoft Office Suite, HTML/CSS, Agile Methodology, Jira
Design
Figma, Sketch, Balsamiq, Whimsical, Illustrator
Let's connect!
